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What is social media?
Social media includes all online communication channels aimed at interaction, content sharing and collaboration. It is also expected sites and applications intended for the forums, micro-blogs, social networks and wikis are as different types of social media.
Does social media rankings on Google?
This is a controversial issue and it is often said that even if your site performs well on social media does not mean that it will work equally well in Google or other search engines. Google still uses backlinks as their main ranking factor.
Although there are different opinions about social media is something that affects your SEO, you can not deny that it is a unique digital channel included in any modern marketer’s portfolio to share information and ideas. By using this digital channel, expand the company’s reach and grow your business in a unique way because many rely on their friends and what they recommend. It is important to have a strong presence in the social media.
Social media strategy and social channels
Social channels are one of the fastest growing channels on the web and we have extensive experience in helping companies with their social media strategies and media campaigns. If social media is used properly, it is a unique tool to communicate with customers. Make sure to have a social media strategy and identify the platform that works best for you.
- The number of active users per month in various social channels
- Facebook – 1.415 billion active users
- LinkedIn – 347 million active users. LinkedIn also has advertising
- Google+ – 300 million active users
- Twitter – 288 million have advertising
- Instagram – 200 million users and they have now also advertising. V
- Pinterest – big on image searches and among women
- Snapchat – has greatly increased in popularity
- Periscope – live streaming video
Active users on the major social networks in March 2015, according to data from Statista. We have worked with social media marketing in most platforms for many years as Facebook, Instagram, Twitter, Youtube, Pinterest and Foursquare and we can help you implement a modern and credible social media strategy.
7 Tips for Smarter Social Media Marketing
SMM (Social Media Marketing) comprises works in marketing in the different channels of social media to spread their message and developing relationships with existing and new customers.
Social media optimization (SMO) is a strategy for making new and unique visitors to a site. SMO can be done in different ways: by adding social media links to content like RSS feeds, share buttons, or by increasing the activity through social media via status updates, tweets and blog posts.
1-Make sure you have clear goals with social media
Make sure to have clear goals with your campaign or brand. It may be to create more traffic, increase brand awareness, increase loyalty and enhanced social proof leading to increased conversion rates.
2-Protect your brand
One of the most effective methods to protect their brand is through social media. Tips on sites, and if your brand free of any social channel. Knowem.com – here you see if there is any social media you forgot Klout.com – connect your social sites and get a key value (kloutscore) of your popularity Empire Avenue – the site where you can buy and sell digital identities. We can help you establish your brand in social networks, and content creation.
3-Distinguish between social media in the B2B and B2C
There is a huge difference between how to effectively use social media in the B2B and B2C marketing. In B2B, you need to understand how the process works, while in B2C you can use the channel as a direct sales channel.
4-Identify the social influencers in your niche
By identifying different social influencers, it is possible to reach out to their social marketing in an effective way and method to identify different key can also be used in recruitment. The picture shows what it looks like if you do a search on the word “SEO” where it is possible to get a large list of social influencers. It appears only the first two matches.
5-Push your social media channels other
If you are not a big brand, you need to push your social media through other channels, and paid media advertising like Facebook, Twitter and Instagram ads and Adwords. That means you can reach those who do not use social media.
6-Measure and use the key figures in social media
Measure your social media works. Generally usually social media account for a small group of traffic to your site often below 5%, but there are niches where it is among the most important channels (for example, offer sites). The channel will increase in importance as milenials target age group born around 2000 will increase their importance and they use social media a lot more than before age groups. There are lots of indicators and metrics for social media, however, it is often difficult to directly calculate ROI. The measurements are usually used are:
Social visibility (Social visibility) which shows how good you are in social networks (Facebook, Twitter, LinkedIn, Google+, Instagram and Pinterest). This measure shows the user’s activities to like or share something on a social network.
Brand Ambassadors (influencers) who writes about the brand, hashtag or niche and digital influencers that affect many other people, and the target audience.
Sentiment to see if it is mentioned in the positive or negative context
Reach (reach) that shows the number of followers in social networks, which can be a way to identify key individuals within an industry.
Buzz – rumor online
Relevance (relevance) in the niche
7-Measuring tools that you can use
Measuring In Facebook you can find the Facebook Insights to examine the demographics and measuring audiences. There are management tools to monitor social media like Raven, Web.Mention, Meltwater Buzz, Hootsuite and Trackur. The tools vary in functionality and price and the basic version, there are of course monitoring of a certain number of keywords, but they vary if you can see the sentiment, trends, etc. Other tools are Social Flow for those who want to see real-time discussions, Argyle Social for working with B2B and there are also search engines that specialize in social media where Buzzumo, Topzy and social mentionable are some of the most famous.
Automating Social Media Do not IFTTT recepies – they have lots of opportunities to automate various social media. Buffer has put together a list of their favorite recipes! We have experience in measuring performance in social media, reputation management in challenging sectors and act as a sounding board so that your brand gets the right exposure in social media. Contact us to learn more.
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